Sometimes I have to eat my words. I know I am often down on QR codes, but here is why they will be succesful outside of Japan one day. Courtesy of the Sun newspaper. The worst part is that I don’t even know what she has in her hands!… I couldn’t do the 4 steps it takes to find out!
Hey Luke,
Yeah mate that was a campaign run in The Sun 5th of December last year. (Thought you’d be more on the ball than that!)
It was a good campaign linking to The Sun mobile content and additional advertiser content from Fox, Asahi and Ladbrokes. The campaign was deemed a success by The Sun with over 11,000 engagements, for a 1 day campaign that’s pretty bloody good.
I’ll email you the case study and results. We’ve also just launched here in Australia with Australian Anthill Magazine and Jmag (ABC & HWT Joint venture) and are getting some surprising good results.
Don’t be down on QR it’s all in the execution. Watch as we “Make print interactive”.
Cheers,
Antony McGregor Dey
CEO – QMCODES
http://www.qmcodes.com