I have been saying it for a while, and so it is good to see that someone else is coming to the same conclusion that I have. There is a good post here about “why QR Codes are failing”.
The short answer is that a) no one knows what it is, and b) even if they do, they don’t know what to do with it anymore.
The article misses an opportunity to say that QR codes have ‘failed’, and sounds like there is a chance that they won’t fail, but fail they will. Mobile technology has gone beyond QR codes now, there are much easier ways to engage.
I will go out on a limb and say this “anyone who spends money on QR codes is wasting their money”. Unfortunately many agencies will continue to do it.