Contextual advertising on Facebook

November 3, 2008 at 7:36 pm · Filed under Observations and Ramblings, Uncategorized, Work Related Stuff and tagged: contextual advertising, facebook, maori

I am not one to click on ads and buy things, but I did buy a Maori fish hook for ‘safe passage over water’; I know it is kind of touristy, but I did like the design and I lived next door to NZ for 7 years so I am allowed!

I got it from wanderer imports. Then I got chating to Sean West there about how successful he has found Facebook advertising. He was very impressed with the amount of targeting that is possible, and pays on a CPC basis which is great as it is direct sales not branding.

From my experience the advertising was relevant to me, and non intrusive (unlike those twats promoting “boatbook.com”, who I mean to complain about but never get round to it). The price was fine and the website it went through to was simple and effective, and paypal is easy to I went and paid my $20 for it. Yes I could probably have got it cheaper when I go back to Australia, but I can’t be assed and bought it on a whim.

So all in all a pretty good solution for Wanderer imports (unless it arrives and is crap in which case I’ll amend this…. but you can’t really go wrong with a bone fish hook can you?)

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