Archive for iPad
So the iPad came out. There is a pretty good video of it here: http://tinyurl.com/y9r6dnz. From first look It looks really good. But there are some commentators saying a few negative things about it (see here: http://tinyurl.com/yauynhf).
Here’s why the guys from Gizmodo and others like them are wrong.
Reality check: people who buy Apple devices are not techie people, they are everyday people. People who comment on Apple devices are techies and what is important to them isn’t to the people who are buying the products.
What is important
- First and foremost, the design. The physical design of the iPad. It looks nice and feels nice. It feels expensive. Compared to every other manufacturer except perhaps Sony, Apple’s devices look and feel nicer, and that is the number 1 thing that people care about. NOT the technical specs. This is 90% of why iPad will succeed. The techy crap is 10%. When will the techies and engineers get this?
- Cool looking functions. Things like the page turning graphics for books, and how photos are dealt with look cool. These are two big uses for the iPad: looking at pictures, and reading books. These little differences mean way more than any technical functionality. Everyday people don’t know what Flash is (or care) they don’t care that the iPad doesn’t support it, they care that looking at their photos looks cool, and works quickly.
- Speed is important and it looks like the iPad does things quickly and effectively. This matters to people. That cool looking stuff happens fast. Everyday people don’t know whether 1GHz is fast or not, they care that responsiveness is instant.
What is not important
- No camera. Ok, so it would be nice to have a camera (NB totally useless to have a high MP camera, but I assume when they add one it will be just because people wrongly think its important), but no big deal that it doesn’t have one. Maybe Apple are doing it on purpose so that they can release the iPadS with one.
- Running applications in the background. Hello!? no one who buys the iPad knows what this means or cares. Generally humans do one thing at once so who cares about doing many things at once. This is a technical issue that is utterly meaningless to the everyday people (who are the ones buying the device!). The Droid actually use this as advertising: ‘we can run more than one application at once’. So? this means zero to people. Waste of ad dollars.
- Anything that the techies think is not important to people buying the device. The iPad will sell because Apple’s stores are inviting, and their sales people are genuine and helpful. Their after sales service is undeniably better than any of the competition, and their device feels nice and does things people want to do quickly with a few nice little details.
I went into the Sony store in Tokyo yesterday, and what was cool about it was the clarity of the LCD TVs is awesome, the sound is amazing, and the 3D worlds for gaming and also TV were amazing (Sony’s design is looking very cool, which is why their products are (justifiably) more expensive). That is what people care about: ‘look at this cool 3D TV it looks and sounds amazing’, NOT ‘this 3D TV runs chip XYZ, and can do parallel processing, blah blah blah…