Archive for iphone
Magazines!… grow some balls and charge for your iPhone and Blackberry apps. I hear so much whining about ‘oh the BBC is stealing all my eyeballs‘ or ‘boo-hoo the advertising revenues are down‘, well here is your chance to make some subscription revenue and you are squandering it!
iPhone 3.0 can handle subscriptions…. nice ongoing subscription revenue. Even $1 a month would help. I read the telegraph every day on iPhone and I would gladly pay that, and people will gladly pay as long as that becomes the norm. But they won’ t pay if people like Business week are pulling their pants down and destroying the model early.
Business week bringing out a free iPhone app is the WRONG approach. You don’t give away business week for free at the newsstands do you? I hear alot of back pedaling by publishers lead my Murdoch who is now trying to charge for on-line content when it was free before. This is the right idea, but its like closing the gate (10 years) after the horse has bolted.
Now we have a new horse and are thinking of putting him in a pen with no gate again!… why?. Magazines have a price, and also advertising revenues. Why change the business model just because the medium changes? Sure you don’t have printing costs, but you still have to pay journalists, who are being laid off faster than something very fast that I can’t think of right now.. And it doesn’t seem bad now, but believe me, we don’t want to wake up in 10 years to find out that we live in a world where journalists have been replaced by bedroom bloggers and Twitter!
So like I said – grow some balls, and charge for your valuable content (unless you think it isn’t valuable) AND get advertising revenue too – just like you do for the actual magazine. You never know you might actually make some money!… and as a bonus, you could save journalism too!
It used to be the ‘what cupcake flavor are you’ quizzes that pissed me off, but it was soon replaced with my Facebook wall being filled with the latest updates from people’s virtual farms. Brad has bought 10 more chickens!
Then I saw this article in the telegraph about it being the most popular Facebook app out there. There is a top 10 list (below) which is interesting. With that many daily users these apps get more attention than most media companies…
1. Farmville, 13.4 million daily users
2. Farm Town, 6.0 million daily users
3. Mafia Wars, 5.8 million daily users
4. Facebook for iPhone, 5.7 million daily users
5. Facebook for BlackBerry, 5.2 million daily users
6. Pet Society, 4.4 million daily users
7. Texas HoldEm Poker, 3.8 million daily users
8. Restaurant City, 3.7 million daily users
9. Facebook Mobile, 2.7 million daily users
10. YoVille, 2.6 million daily users
I am really liking the move to give away laptops with 3G cards that the carriers are doing at the moment. A few key thoughts of mine about convergence are:
- PCs are getting smaller. And will continue to do so until it becomes annoying to type or look at them. I have an 11″ sony Vaio which I love (especially as I fly alot and so get to laugh at anyone trying to use a full sized laptop (I travel in Monkey Class – still can’t justify the cost, plus I am sure I am saving carbon from extinction or something). Anyway… laptops are getting smaller and therefore more mobile and therefore more in need of internet connection anywhere, which is why the bundling of the PC and 3G card is a good one, and a big growth area for the carriers in my opinion
- I use my iPhone way more for data and email and other non voice services than voice (in fact I still use my Samsung for calls) I realise that I am using my computer less and less as a result. Just now I lined my iPhone screen up to my screen and my PC screen is only about 5 or 6 times bigger than my iPhone screen, soon it will be less than a third. Also when in monkey class, the movie plays on a screen thats only about twice as big as my iPhone
- PCs are getting dumber. Soon PCs will become thin clients with all the processing done on the web, (accessed at ever increasing speeds by sim cards). Apps that I use that have moved on line are lead by Google, with Salesforce also having all the data and processing done on line and Basecamp which we used to use, a great collection of Apps from 37Signals (a company I have lots of respect for).
So Where will convergence stop?
- The size of my pocket and whether my device feels uncomfortable in it will make a difference. Attention to jeans manufacturers – soon pockets for bigger devices will become useful. The iPhone (sorry to bang on) is big, but also slips nicely into a pocket as its edges are rounded.
- Size of fingers / hands. I have thin girls fingers, so typing on my Vaio is not too difficult. But if you have fingers like my cousins (about 4 times the size of mine) then you are in trouble if you go too much smaller than the smallest Vaios or EPCs.
As I have said in previous posts, plugging devices into brains and projecting them will help this, but that is a little way off yet…
I have just bought an iPhone (my own one, not one that the developers can play with), and I have to say I am very impressed. Having played with it for 10 minutes I can see how it is going to be such a useful device for me. The best things are (and excuse me if I haven’t found the rest yet, this is my first impression, which we all know is the most important thing – as my Oma used to say “I only need to see my first 5 cards in Bridge to know what I am going to bid!… which used to really piss my Opa off!)
So, main good first impressions are:
- email is good, but I only have my personal gmail in there at the moment, I will have to wait for Johnny Makkar (our iPhone man in New York) to get to work and tell me how to set the rest of my iPhone sorted
- downloaded (and paid for!!!) 3 Muse albums from iTunes (including one I already own on CD – yeah I know, but who cares, I like Muse so they can have my money). I was about to buy a Nano, but this has saved me from having to do that
- set up world clock so I can tell the time at all our offices – Sydney, London and New York (believe me this will save me massive headaches, and I am watching it like a hawk so I know when Johnny is in)
- Google maps – just a good app that I liked. I get lost alot
- Carling’s iPint. Which is very cool. Simple. Good branding. It got so much good PR that I wish it was us who did it for one of our beer brands!
So those are my first impressions.