Luke Janssen
Jumping off stuffArchive for porn
New York ad week
I went to a conference as part of AdWeek which was pretty good. Google and Yahoo are really piling into the space and you know what? I think that they will win (to an extent). Good results are happening for advertisers on both compnys’ mobile portals. Likewise on the payments side of things. Visa, Mastercard, etc. will win the mobile payments war just becuase they are the big guys in the non mobile world.
Some key stats from the talk:
- 43% of iphone users make US$100k+, 18% US$75-100k (i.e. iPhone users are rich. They are also trendsetters, so they are a good demographic to do stuff with)
- Mobile usage is highest when you are at home in bed after work
- Mobile compliments on line without cannibalising it
- Mobile as a channel is working and is more lucrative than other channels
- There are more 3G users in the USA than Europe
We haven’t got a google G1 phone in the office yet, but from what I can see its ok. I would wait until the next version, and I still think that the iPhone is a better physical design, and people don’t care about functionlity when they buy a phone – they care about the phone’s design. And if when you are reading this you say “hey! I care about the functioanality” it means you are a geek
And here is a cool cartoon that Johnny Makkar found for me that sums up the single most important reason why the iPhone isn’t doing better than it could do
