Archive for QR codes
I have been saying it for a while, and so it is good to see that someone else is coming to the same conclusion that I have. There is a good post here about “why QR Codes are failing”.
The short answer is that a) no one knows what it is, and b) even if they do, they don’t know what to do with it anymore.
The article misses an opportunity to say that QR codes have ‘failed’, and sounds like there is a chance that they won’t fail, but fail they will. Mobile technology has gone beyond QR codes now, there are much easier ways to engage.
I will go out on a limb and say this “anyone who spends money on QR codes is wasting their money”. Unfortunately many agencies will continue to do it.
Sometimes I have to eat my words. I know I am often down on QR codes, but here is why they will be succesful outside of Japan one day. Courtesy of the Sun newspaper. The worst part is that I don’t even know what she has in her hands!… I couldn’t do the 4 steps it takes to find out!
It may sound sexy and if all you want is PR then things like QR codes or Bluetooth are excellent ways of getting it. But if you are looking for a successful way to engage people using mobile, look elsewhere. For now. Unless you want to be a pioneer for a relatively new mobile technology. But that isn’t what brands are supposed to do, they are supposed to work out new ways to sell their product.
QR codes = QR woes
Ralph Lauren did a QR code execution that went like this:
- SMS a word to a number
- Get sent back a link
- Install the QR code reader
- Take a picture with the reader
- get the offer or go to the site or whatever